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Company Description
Great Group is a Swedish boutique firm that blends recruitment, education, and consulting to help organizations accelerate commercial performance by putting sales at the heart of every business. Headquartered in Norrköping under Great Business Group Sweden AB, the company is known for a rigorous yet personal recruitment process that is tailored to each client’s needs and powered by a strong local network. They focus on hiring sales-driven talent across levels, from Sales Representatives and Key Account Managers to Sales Managers and commercially oriented CEOs, combining careful role discovery, candidate evaluation, and stakeholder alignment to ensure long-term fit and impact. Their values—engagement, speed, care, joy, and innovation—shape a partnership model that emphasizes responsiveness, thorough feedback, and measurable outcomes, moving clients from a defined current state to a planned desired state. Beyond recruitment, Great Group delivers structured learning programs including Sälj- & affärsskola, Great MBA, Great Leadership, Hållbara affärer, rhetoric training, AI-in-practice workshops, and courses focused on building sustainable commercial results. Alumni are invited to Great Network, an exclusive forum that meets four times per year for trend-spotting across sales, marketing, and leadership, guided learning moments, peer challenges, and practical cross-industry knowledge exchange that sparks energy and inspiration. They also publish practical insights on topics such as CRM adoption and the link between physical health and sales performance, reinforcing a holistic approach to commercial excellence. With hands-on senior involvement and a compact, experienced team, Great Group combines executive and permanent recruitment with advisory projects and high-impact training, serving clients across sectors such as energy utilities, professional services, and retail to create lasting capability improvements and stronger revenue outcomes.
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