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Company Description
First for Insurance is a UK based specialist motor insurance intermediary that focuses on keeping business motoring, with particular strength in tailored van insurance for tradespeople and commercial drivers. The website presents clear routes to get or retrieve a quote online and a prominent telephone number for customers who prefer to speak directly, underlining an emphasis on accessible service. As part of Right Choice Insurance Brokers Limited, First for Insurance benefits from the scale and governance of a larger FCA authorised brokerage, with regulatory reference number 475620 and a registered office at St James House, 27-43 Eastern Road, Romford, Essex, RM1 3NH. The site highlights a wider family connection through Club RCIB, and signposts complementary roadside assistance options from partners such as Autoaid Breakdown, Autonational Rescue, and Euro Rescue, including UK and European cover tiers. Customers can also review practical guidance on making a claim, including what to do at the scene of an accident and the steps to take immediately after an incident, reflecting a focus on support beyond the point of sale. Transparency is reinforced through visible links to terms and conditions, privacy and cookie policies, a modern slavery statement, retention and consumer duty policies, and customer vulnerability information. The online experience is aimed at United Kingdom residents, with content and services delivered under English law. The website states the breakdown insurance product featured is offered by one insurer, Equity Red Star, arranged and administered by Right Choice Insurance Brokers Ltd, and reserves the right to change insurers without notice. Quote journeys are streamlined, and policy documentation, key policy information, and terms are made available digitally to ensure customers can review coverage before purchase. Cookie consent and analytics disclosures show how user data is handled, while a detailed data retention schedule describes how long personal data such as names, addresses, phone numbers, and emails are kept, and confirms that records will be provided to authorities on request when required by law. Product navigation focuses on van, car, and breakdown categories, with FAQs and complaints guidance to assist customers in resolving issues efficiently.
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