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Company Description
PeopleInk, Inc. is a specialist organizational culture consultancy that helps leaders design, build, and sustain people-centric workplaces that drive measurable business results. Founded by Ann Rhoadesrenowned for shaping cultures at Southwest Airlines, JetBlue Airways, and DoubleTree Hotelsthe firm brings more than 25 years of experience applying the Built on Values culture system to embed core values into the way organizations hire, reward, hold people accountable, and make decisions. PeopleInk meets clients wherever they are on the culture journey with flexible consulting engagements that include culture assessments, leadership alignment, Values Blueprint creation, hiring-for-culture frameworks, performance and recognition systems, and culture metrics that quantify progress. Their approach blends rigor and practicality with creativity and fun, reflecting core values that emphasize client focus, simplicity, truth-telling, courage, and sustaining a vibrant, engaging workplace. In addition to advisory projects, PeopleInk equips teams with scalable enablement through its online Pro Tools platform, which guides organizations to assess current culture, codify values and behaviors, hire A players for performance and fit, and operationalize values efficiently. The firm extends its methodology via keynotes, thought leadership, and the bestselling book Built on Values, as well as a Culture Coach Certification course designed for coaches, consultants, and in-house leaders who want to implement the system effectively. PeopleInks client list spans industries and includes brands such as Southwest Airlines, JetBlue, Marriott, DoubleTree, Disney, CVS, AT&T, Chase, Juniper Networks, AdventHealth, Loma Linda University Medical Center, and the Texas Tech University System, illustrating a track record across healthcare, hospitality, technology, financial services, and education. Through tailored roadmaps, hands-on facilitation, and practical tools, PeopleInk helps organizations create values-based cultures that attract and retain top talent, elevate customer experiences, and improve loyalty and profitabilityturning culture into a durable competitive advantage.
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