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Company Description
InContext Consultancy Group is a Netherlands-based management consulting firm that helps organizations navigate transformation, align strategy, culture, and capabilities, and accelerate performance through experiential learning. Ranked as a TOP Consulting Firm 2024 by Consultancy.nl, InContext partners with enterprises across technology, manufacturing and engineering, and retail and consumer goods to shape the human side of change. Its core expertise spans leadership, learning and development; strategy, culture and transformation; and innovation through business simulations and serious games. The firm designs bespoke programs that connect business goals to day-to-day behaviors, combining evidence-based leadership development, team effectiveness, communication for professionals, onboarding, and strategy deployment with practical interventions that embed new ways of working. InContext is known for highly realistic, interactive simulations that allow participants to test decisions, experience end-to-end value chains, and see the immediate consequences of choices—illustrated by work with organizations such as ASML, Philips/Versuni, and Dynamo Retail Group. Consultants co-create with client stakeholders to diagnose challenges, break entrenched patterns, and build trust, collaboration, and accountability, ensuring change is owned by leaders and teams rather than imposed. Engagements typically progress from discovery and hypothesis-led design to blended learning journeys, on-the-job experiments, coaching, and measurement, with a focus on sustainable behavior change and measurable business outcomes such as speed, quality, customer value, and engagement. Whether the aim is to equip a new generation of leaders, scale a transformation, strengthen organizational culture, or spark innovation, InContext brings a pragmatic, transparent, and results-driven approach rooted in real work rather than classroom theory. Headquartered in Baarn, the firm supports clients globally in both English and Dutch, sharing thought leadership through blogs, cases, e-books, and podcasts while championing a simple promise: Shape the Future, Leave Your Mark.
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