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Company Description
Evolution USA, LLC is a boutique, global full-service licensing and brand monetization agency that helps entertainment, gaming, outdoor and icon-driven properties grow revenue, relevance and brand equity across consumer products, retail, and experiences. Operating from Calabasas, CA and Austin, TX, the team delivers end-to-end outbound brand representation and inbound IP acquisition services, combining decades of industry relationships with rigorous operational execution. On the outbound side, Evolution builds strategic plans, prospects and vets licensees, leads business development and sales, negotiates and manages business affairs and legal, oversees project management and approvals/brand compliance, and supports operations, retail development, finance and reporting to protect IP and drive consistent growth. For manufacturers and partners pursuing inbound licensing, Evolution evaluates IP fit and commercial potential, prepares capabilities presentations, secures and negotiates rights, coordinates deal memos and long-form agreements, and supports onboarding to accelerate speed-to-market. Beyond licensing, the agency develops sales and distribution programs to open new channels and territories through trusted partners, strengthens sourcing and supply chains, and offers e-commerce operations for D2C launches, including merchandise planning, product ideation, sourcing, logistics, fulfillment, customer service, cash management, data analytics and ongoing program reviews. Known for out-of-the-box thinking, transparency and seamless delivery, Evolution leverages deep category and channel expertise to activate brands across online and physical retail, pop-ups, global events, content partnerships and platform innovation. Its current portfolio spans Film + TV, Character + Games, Outdoors and Icons, with work recognized by partners such as studios, game publishers and premium consumer brands. By pairing cultural insight with disciplined execution, Evolution keeps properties ahead of the curve and top-of-mind throughout their lifecycle, aligning world-class creators and rights holders with best-in-class licensees to turn cultural relevance into sustained commercial success.
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