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Company Description
Hart & Herzlich GmbH is a Berlin-based management consulting boutique known for driving measurable transformation and change across organizations from DAX-listed enterprises and hidden champions in the Mittelstand to fast-scaling startups. Founded on the principle “Hart in der Sache, herzlich im Umgang,” the firm blends rigorous analysis with empathetic stakeholder engagement to deliver hard results without losing sight of people and culture. Led by managing directors Ulrike Pannek and Julia Kuhne, the team brings deep experience in cultural and digital transformation, lean and IT-driven change, process optimization, and strategy execution, operating flexibly as project leaders, senior advisors, sparring partners, coaches, or interim managers. Their service portfolio spans Transformation & Change, Startups & Growth, Process Optimization, Strategy Execution, and Business Coaching & Sparring, delivered through workshops, advisory engagements, focused “Sprechstunde” sessions for rapid clarity, hands-on project leadership, and executive coaching. Hart & Herzlich has guided complex digital programs, such as the multi-year transformation at GVL in the cultural and creative sector, including change management and the implementation of a bespoke ERP for licensing and remuneration; they have also led large-scale efficiency initiatives like the Uniklinik Köln program involving cross-functional process improvements. For startups, the firm helps install pragmatic structures, clear priorities, and resilient operating models, and supports founders through the SIBB Startup Incubator. With a pragmatic, non-dogmatic methodology, the consultants identify high-leverage pain points, orchestrate change with sharp timing and communication, and ensure adoption through thoughtful change management. SMEs benefit from guidance on public advisory subsidies (e.g., BAFA funding) to make transformation accessible and affordable. Operating from Pariser Straße 61 in 10719 Berlin, Hart & Herzlich combines process, people, and technology to strengthen organizations so that initiatives don’t just launch—they land, scale, and endure.
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