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Company Description
Amulet is a boutique recruitment partner built for founders, acting as a non-technical talent scout focused on early-stage, venture-backed startups under 50 employees. The firm specializes in assembling founding go-to-market teams and the critical first non-technical hires that drive traction, revenue, and market feedback, including roles across sales, business development, marketing, customer success, operations, and related growth functions. Founded by Coco Hailey, whose career spans early experiences at VICE and being employee number ten at a financial education company that scaled to nearly fifty people, Amulet brings a pragmatic, in-house talent acquisition mindset to every search. Its approach, captured in the mantra Source. Screen. Sync. , blends rigorous sourcing, structured and context-aware screening, and tight calibration with founders and CEOs to ensure hiring decisions move quickly without sacrificing quality. Amulets clients have included venture-backed startups such as WithCoverage, Paraform, and Baselayer, and the firm is known for adapting to each companys product, stage, and runway to prioritize the right sequencing of hires. Services span permanent recruitment for foundational GTM contributors, executive search for first-line leadership and commercial heads, and embedded/outsourced recruiting (RPO-style) support that mirrors an internal team. Because the team comes from in-house startup TA environments, Amulet operates with startup speed, builds lean processes that reduce noise in the funnel, and emphasizes clear timelines, feedback loops, and a consistent candidate experience. Whether a startup needs its first quota-carrying sales hires, a marketing generalist who can own demand generation, or a customer success leader who can stand up playbooks from scratch, Amulet partners closely with founders to define success profiles, attract mission-aligned talent, and secure hires who can scale from zero to one and beyond.
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