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Company Description
The Zeal of the Heel is a professional training and coaching organization dedicated to accelerating the advancement of career-focused women and strengthening leadership pipelines within companies and associations. Co-founded by USA Today bestselling authors Dr. Cynthia L. Bentzen-Mercer and Kimberly K. Rath, MBA, the firm brings decades of executive leadership, talent strategy, and organizational development experience to programs that help women gain clarity, act with intentionality, cultivate leadership, and realize their full potential. Anchored by their Now, Near, Next methodology, Zeal of the Heel translates research-backed insightsdrawn from interviews, a survey of hundreds of female professionals, and evidence-based practiceinto practical, actionable steps that fit real-world schedules. The team partners with enterprises and member associations to design and deliver tailored speaking engagements, workshops, and coaching experiences aligned to audience needs, learning preferences, and operational realities, with a focus on measurable impact for womens networks, ERGs/BRGs, and affinity groups. Their approach spans strategic planning and program design through to activation, helping organizations operationalize womens development, support succession planning, and convert advocacy into sustained outcomes. Underpinned by core values of Integrity, Authenticity, Positivity, Inclusivity, and Growth, Zeal of the Heel serves clients across sectors, with founders experience reaching organizations such as Deaconess Health, Edward Jones, Ardent Health, The Wynn Las Vegas, Al Faisaliah Group, and the CDC. In addition to advisory and learning experiences, the founders book, Now, Near, Next: A Practical Guide for Mid-Career Women to Move from Professional Serendipity to Intentional Advancement, equips individuals and teams with a common language and tools for intentional career movement. Whether convening a keynote, building a cohort-based program, or sharpening an organizations roadmap for womens advancement, Zeal of the Heel provides a flexible, outcomes-driven partnership that helps women and the organizations that champion them move confidently from now to whats next.
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