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Company Description
The Connective Good is a boutique retained executive search practice founded in 2011 and purpose-built to recruit the “make money” marketing leaders for B2B SaaS companies. Led by founder Erica Seidel, the firm is hyper-focused on placing CMOs and VP-level leaders across key marketing domains—Revenue Marketing/Demand Generation/Growth, Digital, Product Marketing, Customer Marketing, Brand/Corporate Marketing, and Marketing Operations—primarily for venture- and private equity-backed scale-ups as well as public tech companies. The Connective Good runs only a small number of searches at a time to ensure dedication and speed, typically delivering a calibrated slate of three to five diverse, high-impact candidates within two weeks, with the majority of clients hiring from that initial slate. Its repeatable process spans deep discovery of culture and goals, sharp role positioning and candidate outreach, rigorous multi-stage evaluation that goes beyond interviews to assess actual work, and diligent selling and closing that drive high acceptance rates and long-tenured placements. Representative work includes Chief Strategy & Marketing Officer, CMO, SVP Marketing, SVP Brand Experience, Global VP Marketing Data & Technology, VP Marketing Analytics, VP Digital Strategy, and SVP Global Demand Generation for companies in categories such as cybersecurity, martech, fintech, travel management software, low-code application development, disaster recovery, risk management, and tech solutions brokerage, often in partnership with investors like Vista, KKR, TCV, Bessemer, Clearhaven, Serent, Gryphon, Frontier, Resurgens, and Columbia. Insights from Erica’s podcast, The Get—focused on how B2B SaaS marketing organizations are evolving—inform the firm’s counsel to CEOs, boards, and hiring committees on defining the mandate, reducing hiring risk, and aligning around the true purpose of marketing. With a commitment to diversity, transparent communication, and measurable speed, The Connective Good consistently recruits results-oriented marketing leaders who drive revenue and fit the culture.
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