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Company Description
Startup Colors is an innovation consultancy and ecosystem builder that supports entrepreneurs, corporates, and universities in discovering, developing, and scaling technology-driven solutions. Acting as connectors and storytellers, the team designs and delivers end‑to‑end innovation initiatives—from scouting and screening relevant startups to curating tailor-made innovation journeys, hackathons, and incubation programs. Their flagship activities include running startup programs such as Vision Health Pioneers and the Applied Data Incubator, organizing multiple hackathons, and co-creating data-driven business models with partners. The firm develops intrapreneurship, coaching, and mentoring formats that translate startup DNA into practical corporate learning, and produces foresight and innovation scouting reports leveraging proprietary databases and deep ties to incubators, investors, and industry networks. Startup Colors also curates thought leadership and executive networking, exemplified by the #BerlinVision series produced for VITRONIC, and delivers high-impact exploration experiences including HealthTech Tours of Houston and Austin around SXSW and Startup Journeys in Berlin that connect founders, investors, and decision makers with hubs, co-working spaces, and innovation leaders. Case studies include a Virtual World Tour introducing Executive MBAs to Singapore, Israel, and China through an intensive, speaker-led online program, and a three-day Innovation Tour in Berlin for EDHEC Business School focused on foodtech ideation, workshops, and pitching. With partners and clients such as InnoQube Swiss, The Drivery, VITRONIC, FHGR, and EDHEC, the team consistently bridges healthtech, applied data, mobility, logistics, and climate-related themes. Led by Founder & CEO Maren Lesche—an SXSW advisor and speaker on healthtech, applied data, logistics, and mobility—the multidisciplinary group includes coaches and advisors across healthcare, mobility and energy, climate tech, materials, communications, and design. Whether curating events, structuring startup competitions, or delivering bespoke scouting and reports, Startup Colors enables organizations to access international networks, meet the right innovators, and turn insights into actionable pilots, partnerships, and products.
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