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Company Description
INTENT Coaching & Racing is a health, wellness, and fitness community centered on endurance sport, offering structured coaching and an inclusive race team culture for athletes of all levels. Founded on the belief that training with purpose drives performance and enjoyment, the organization operates from the Chicagoland area while welcoming members and athletes from around the world. INTENT provides individualized coaching, team-based support, and a calendar of training opportunities that span cycling, multisport, and youth development, with dedicated squads for cycling, triathlon/duathlon, and youth cyclocross and mountain biking. The INTENT Race Team, established in 2012, embodies hard work, integrity, and sportsmanship, uniting first-time racers and world champions alike across criteriums, cyclocross, elite road events, mountain bike races, triathlons, duathlons, marathons, and more. Membership benefits commonly include access to coaching at team workouts and races, team-only sessions, race-day support, training camps, off-season training plans, discounts to INTENT clinics, and sponsor perks that help athletes optimize their season. INTENTs coaches emphasize evidence-based training, community accountability, and a balanced approach to performance with the mantra TRAIN. RACE. LIVE with INTENT. The organization also maintains an active presence through its website blog and social channels, highlighting athlete stories, community initiatives, and updates such as the temporary suspension of hosted group rides to support social distancing and community health. With a mission to help athletes train smarter, race confidently, and live actively, INTENT combines personalized coaching, a supportive team environment, and accessible programming across age groups to cultivate lifelong participation in endurance sport and the camaraderie that comes with shared goals and collective progress.
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