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Company Description
Good People is a boutique Canadian recruitment agency owned and operated by Sarah Stapley, specializing in creative search across the advertising, marketing, branding and design ecosystem, and partnering with agencies, brands and design studios nationwide. As seasoned creative recruitment experts, they combine industry insider knowledge with a rigorous search and evaluation approach to deliver high-performing candidates for full-time and executive leadership roles, as well as confidential searches where discretion is paramount and proactive introductions that give clients early access to hidden talent. With more than 15 years of relationship-building in every major Canadian market and over 225 successful placements, Good People leverages a trusted network and structured, data-backed processes to present shortlists quickly—often within 5 to 10 days for full-time positions—while providing market insight, salary benchmarks and strategic guidance that help employers attract and land the best people. The firm routinely fills roles such as Executive Creative Director, Group Creative Director, Creative Director, Design Director, Art Director, Copywriter, Designer, Content Creator, Strategy and Account leaders, PMO and Project Managers, Operations and Studio leadership, and Producers. Candidates can expect a transparent, supportive experience grounded in consistent communication, portfolio and resume feedback, and thoughtful coaching through interviews and decision making, with a promise of no ghosting. Founded in 2021 after Sarah’s career spanning copywriting, agency-side creative services and talent acquisition, and six years building a creative search practice at IQ PARTNERS, Good People was created to serve the creative community with integrity, speed and care. The firm works across advertising, marketing, technology, fashion and beauty, connecting good companies with good people and building teams that deliver long-term value. Clients and talent can browse open roles via RecruitCRM and reach out directly to start a conversation.
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