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Company Description
doubleYUU is a Hamburg-based management consultancy dedicated to making strategic transformation successful and personal for large enterprises and ambitious mid-market firms across Europe. Led by founder and CEO Dr. Willms Buhse, the firm combines proven change methodologies with digital leadership to translate the spirit of innovation into measurable business outcomes. Its approach is built on a holistic transformation framework that assesses eight action fields, conducts a clear as-is/to-be analysis, and defines prioritized initiatives, governance, and KPIs to drive execution end to end. The portfolio spans four pillars: consulting focused on strategy and organizational development, AI and digital transformation, change management, and excellence and performance; interim management where seasoned leaders step in at Senior and C-level, run Transformation Offices, lead programs, and take on Digital and IT roles; and leadership development encompassing executive sparring, purpose and learning journeys, coaching and training, and culture and mindset work that secures adoption. doubleYUU is known for operationalizing OKRs to align teams and accelerate delivery, and it frequently supports clients with innovation, new business models, and process optimization while strengthening digital mindsets and collaboration. Referenced by media such as Tagesschau, Harvard Business Manager, Gartner, and the Financial Times, the firm has partnered with brands including Mercedes‑Benz Group, Bosch, Lufthansa, Microsoft, Deutsche Telekom, Allianz, Comdirect, Otto, DAK‑G, dpa, and Deutsche Messe, reflecting deep cross‑industry expertise spanning technology, financial services, and manufacturing. Engagements are designed to spark enthusiasm for change, tailor the right approach to each organizational context, and guide initiatives from start to finish with hands‑on program leadership. With boutique seniority and a focus on impact, doubleYUU enables executives to navigate AI adoption, digitalization, and cultural transformation, ensuring strategies move from slides to sustained, enterprise‑wide results.
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