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Company Description
betterday is a Netherlands-based network organization founded in 2015 by advisor Patrick Davidson and behavior-change expert Hans van der Loo, dedicated to helping teams and organizations work from a clear vision, accelerate innovation, and strengthen teaming. Operating as a collective of pragmatic, research-informed professionals, the firm focuses on rapid behavioral change and performance improvement, favoring action over thick reports and translating insights into concrete habits that stick in daily practice. betterday designs and delivers high-energy programs, workshops, and masterclasses rooted in action learning, psychological safety, and ownership, enabling people at all levels to transform ideas into measurable results. Their work includes facilitating Dragons’ Den-style innovation programs such as Stedin’s multi-cohort initiative, where employees develop, pitch, and advance impactful ideas under the guidance of experienced facilitators, building a sustained pipeline of initiatives with clear accountability. The team complements these programs with coaching and teaming interventions that clarify goals, align behaviors with strategy, and boost collaboration, while drawing on the authors’ publications such as Samen Safe and Musk Modus to embed psychologically safe, high-performance cultures. Blending scientific evidence with field-tested methods, betterday helps clients co-create momentum, develop leadership behaviors, and make change enjoyable and achievable through short, iterative cycles. Assignments typically begin with a clear challenge and outcome definition, followed by energizing sessions, experiments, and feedback loops that convert vision into action and innovation into adoption. With a compact footprint and a partner-led delivery model, betterday serves organizations across sectors, tailoring formats from keynotes and masterclasses to multi-month innovation sprints. The result is a practical, people-centered approach that equips teams to learn by doing, create impact at pace, and continuously improve performance while strengthening culture.
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